A dual-force purple shampoo for blonde hair Contains salon-strength purple micro-pigments that instantly eliminate brassy tones Uses unique Opti-PlEXâ?˘ technology that penetrates deep into hair's core to reconstruct bonds after chemical, styling & environmental damage Developed with FragranceFuseâ?˘ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours Leaves hair softer, smoother, stronger & blonder
